About

Michael Robberts — Performance Marketing Specialist

I work at the intersection of paid media, tracking, and performance strategy. The focus is straightforward: improve efficiency, fix weak data, and scale what works.

Professional background

A personal portfolio built around real performance work.

I have 5+ years of experience in paid media across agency and in-house roles. I hold a BCom Degree in Business Science with Marketing, worked at Omnicom Media Group, and currently work at Betway.

Academic foundation

BCom Degree in Business Science with Marketing.

Agency background

Worked at Omnicom Media Group on global brands such as Nissan, Mercedes-Benz, McDonald’s, and British Council.

Current role

Currently working at Betway in a performance-focused in-house environment.

Brand experience

Experience shaped by serious brands and performance pressure.

I worked on global brands such as Nissan, Mercedes-Benz, McDonald’s, and British Council through Omnicom Media Group. That experience built strong discipline around media execution, reporting, and commercial accountability.

I fix tracking before forcing scale.

I focus on CPA, ROAS, revenue, and lead quality.

I scale what works instead of adding noise.

I keep strategy clear and execution accountable.

Where I work best

Platform, tracking, and market experience that supports better decisions.

The work is strongest where performance is being judged closely and the account needs clarity, not noise.

Platforms

Meta Ads

Google Ads

TikTok Ads

Snapchat Ads

X Ads

Reddit Ads

Tracking Stack

Google Tag Manager

GA4

Conversion API

Appsflyer

Event architecture

Markets

Africa

United Kingdom

United States

Ireland

E-commerce

Growth-stage brands