Performance Marketing Specialist
I help brands scale revenue and reduce CPA through better ads, better data, and smarter optimisation.
Performance snapshot
5+
Years in paid media
Agency and in-house experience across performance-focused environments.
27+
Markets activated
Campaigns across Africa, the UK, the US, and Ireland.
R2,500 → R60
Nissan CPL improvement
Stronger tracking signals helped cut lead costs sharply.
For e-commerce brands and growth-focused businesses.
Services
Paid media management, conversion-focused web builds, and cleaner tracking. Most brands need a mix of all three.
I manage paid media across Meta, Google, TikTok, Snapchat, X, and Reddit with a direct focus on efficient growth.
I improve conversion performance by tightening the journey from click to enquiry or sale, including landing pages and focused website builds that support paid traffic.
I clean up tracking so platforms receive better data and decisions are made from a clearer performance view.
How I work
Clear strategy. Better data. Stronger conversion paths.
Paid media
I manage spend with a close eye on efficiency, scale, and revenue quality.
Web conversion
I build landing pages and focused web journeys that support acquisition goals.
Case studies
Big result first. Then the reason it happened.
Automotive Lead Generation
Reduced CPL from R2,500 → R60
Achieved by improving tracking signals and consolidating conversion events to give Meta better optimization data.
E-commerce Growth
Scaled ROAS from 6.0 → 12.8
Achieved by scaling profitable segments carefully and protecting efficiency as spend increased.
E-commerce Optimization
Improved ROAS from 2.5 → 4.9
Achieved by tightening campaign structure, improving optimization decisions, and scaling with better guardrails.
Qualified enquiry
Keep it simple. Share your main priority, the service you need, and the best email to reply to. If you would rather book quickly, you can send the same brief on WhatsApp.
Typical fit
Brands that want stronger paid media performance, cleaner tracking, or better converting landing pages.
Fastest route
Send the form by email or open WhatsApp with the same details prefilled.